» Pandering, by the Numbers
My good friend Eric Almendral has an insightful post about the trouble with chasing Web traffic at all costs.
In letting numbers make decisions once made by editors, writers and creatives whose jobs are now primarily SEO optimization and delivering web hits, media companies are surrendering control and letting a blind and deaf driver behind the wheel.Counting clicks can be useful as part of an overall strategy, but it shouldn’t be the ultimate measure of success.
